Land Rover are an official worldwide partner of the tournament taking place in England from 18 September through to 31 October 2015. Land Rover will host over 5,000 guests throughout the competition at various stadia across England.
Over 25 extended programmes will take place in eight locations across Britain from Brighton right up to Scotland. The programmes will last between one and ten days surrounding the various matches in the Rugby World Cup tournament. The groups, consisting of various Land Rover stakeholders, will take part in activities to get a true taste of Britain and be immersed in the brand, visiting key experience centres and factories during their programme. The groups will fly in from various countries and major rugby hubs of the world including but not limited to Italy, France, Australia and South Africa.
Ashfield Meetings & Events have responsibility for venue sourcing, event management logistics, activities, dinners and transport for the extended programmes. The agency are also coordinating delegate registration and management of over 5,000 Land Rover guests through a dedicated portal. Ashfield Meetings & Events have a dedicated ‘Jaguar Land Rover Global Events Team’ consisting of 16 employees. The team provide venue finding services, logistical support and delegate management across a variety of event types in addition to coordinating activities at Jaguar Land Rover sites. In the last 12 months the team managed over 100 events ranging from 10 to 2,500 attendees.
Nicola Burns (Global Managing Director of Ashfield Meetings & Events) commented: “We are really excited to be delivering Land Rover experiences at such a significant event in the worldwide sporting calendar. The brand alignment is evident and the team have been working incredibly hard to ensure it will be an immersive and unforgettable experience for all Land Rover stakeholders. With so many bespoke programmes taking place throughout the tournament it will be a huge undertaking for the team to coordinate the guest experiences, logistics, registration and delegate communication.”