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TripAdvisor will offer a million dollar digital marketing campaign to PATA CEO Challenge winners

Emerging tourism destinations have an unprecedented opportunity to boost their digital marketing campaigns, thanks to a collaborative venture between the Pacific Asia Travel Association (PATA) and TripAdvisor.
The PATA CEO Challenge offers two prizes, each valued at US$500,000, for regional, state and province tourism organisations, and secondary and tertiary cities that are able to demonstrate the uniqueness and authenticity of their heritage, customs, culture and natural beauty to local and international travellers.


Awards valued at US$500,000 will be presented to the winners of each category: States, regions and provinces; and second-tier/third-tier cities. The winning organisations will work with dedicated teams from TripAdvisor to create unforgettable digital marketing campaigns that showcase their destinations to global stakeholders.

“The PATA CEO Challenge is gathering momentum and we are receiving enquiries and entries from a very broad spectrum of new and emerging destinations. This is a remarkable opportunity to work with TripAdvisor’s digital marketing experts,” said PATA CEO Mario Hardy. “We have received many enquiries from organisations in mainland China and to assist them we are accepting entries in Simplified Chinese.”

“Travellers around the world are always on the lookout for places to discover and explore. By participating in the PATA CEO Challenge, emerging destinations will have the opportunity to showcase their unique destination to TripAdvisor’s global travel community,” said Sarah Mathews, Head of Destination Marketing, APAC at TripAdvisor. “We look forward to receiving even more creative entries as the deadline draw near.” 

Deadline for submissions is Thursday, October 1, 2015. The awards will be presented at the PATA Aligned Advocacy Dinner in London on November 2, when the guest of honour will be UNWTO Secretary General Taleb Rifai.

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