Lifestyle travel specialist agency was selected to devise creative consumer and trade campaigns to help raise the island’s profile across British holidaymakers.
The White Tiger account team will be led by MD Cass Helstrip who will work closely with Carolyn Brown, the long-term local representative for the destination.
Carolyn Brown, Director UK, Ireland & Scandinavia for the Anguilla Tourist Board, said: “White Tiger’s passion for Anguilla and their understanding of the need to engage a new generation of traveller stood out during the pitch process. We are confident that the team’s energy, enviable contacts and experience in the Caribbean market will help more travellers become aware of the diverse holiday styles this island has to offer.”
Speaking of their appointment, Cass Helstrip, White Tiger’s MD, said: “With an outstanding selection of upmarket hotels, some of the best restaurants in the Caribbean and its blissful combination of paradise beaches and crystal-clear waters, Anguilla has so many stories to tell. And, with fantastic new developments on the horizon, from the exclusive Zemi Beach Resort and Spa in Shoal Bay East opening this December to The Reef’s modern resort offering, next to Cuisinart Golf Resort and Spa in Rendezvous Bay in 2016, we’re looking forward to playing a role in the island’s next chapter.”
“We’re therefore thrilled to be in a position to work alongside Carolyn to build on the tremendous work done to date to promote this luxuriously laid-back island and further strengthen our Caribbean links, having recently been taken on to promote Paradise Beach in Nevis."