Latest data revealed by HRS - The Hotel Solutions ProviderLatest business intelligence from hotel solutions provider HRS has revealed some interesting trends when it comes to hotel stays in the UK and Europe in 2015. The data not only provides the latest figures on average room rates per night for Q1 2015 across the UK and Europe, but also lifts the lid on other developments such as total cost per stay and which cities have the most five star or boutique hotels in Europe.
By analysing the latest bookings made via HRS over the last year, HRS’ data showed that business travellers typically spend an average of £87 per room per night in the UK, versus just £65 per night in Europe. Delving deeper and looking at average room rates for 1-5-star hotels in the UK in Q1 2015, London continues to remain the most expensive destination at £116 per night – an increase of 15.6% compared with Q1 2014.
Meanwhile in Europe (excluding London), Zurich tops the tables with average room rates reaching £110 – again, an increase of 14.9% against the same period last year.
With the Euro looking particularly attractive compared to the British Pound at present, could travel buyers and event organisers be tempted to think that they can save money by booking abroad instead of in the UK? HRS’ latest data is certainly pointing to the Continent as a region offering far more competitively priced accommodation than the UK due to the weak Euro.
In fact, when it came to the total cost of a stay, HRS’ data showed that including the cost of the hotel room people on average spend £129 in Europe compared with £202 in the UK – a difference of £73. This means that if you take the average cost of a hotel room in the UK at £87, an individual is likely to rack up £115 of additional hotel expenses to the cost of their room in the UK, compared to a far more modest £64 extra for Europe where typically just £65 is spent on a hotel room each night. This doesn’t include the cost of flights or other transport.
Further looking at the total cost of stay, HRS’ data also revealed that the most important meal of the day, breakfast, typically cost £11 per person if paid for separately. However over a third of hotel bookings made with HRS (36%) included breakfast, meaning that more businesses could be making cost and time efficiencies by not having to pay extra for breakfast on departure.
Jon West, Managing Director of HRS in the UK and Ireland, commented: “It’s interesting to see how much more business travellers are paying for a night away in the UK compared to in Europe. Our annual 2014 Price Radar study showed that room rates for a night in London had become the highest in Europe, and on average, hotel rates in the UK soared by an average of nine per cent last year. Looking at Q1 2015 data, whilst the average price for a room in London is currently £116, those looking for a more modest night away on business in the UK can currently find the cheapest average room rates in Edinburgh (£76) and Birmingham (£77).
Jon continued: “Whilst Europe might look cheaper on paper, it’s important to remember that other costs such as transfers and flights, as well as time spent travelling quickly mounts up, so keeping business trips within the UK could actually be cheaper for a business in the long-term.”
When it comes to booking a room, what standard of hotel are people typically booking for business travel? HRS reports that currently just under half (46%) of business travellers choose to stay in four star hotels in the UK, whilst 56% of those booking in Europe are most likely to treat themselves to a four star hotel for a night’s stay away on business – an upward swing of 10%. Conversely in the UK, nearly 40% of business travellers will pick a three star hotel, compared with just 32% in Europe.
Talking about this trend, Jon explained: “Four star hotels have traditionally always proved particularly popular with business travellers as there is a perceived mark of quality that comes with this rating.
However, independent hotels are certainly worth considering as they’ll typically be 15% cheaper than chain hotels and could have great facilities and user reviews. We know that one in five people leave reviews after they’ve stayed in one of our properties, and this is a really encouraging number as it means that bookers can access genuine feedback about all hotels listed on our portal, and therefore get added peace of mind whether they’re picking a chain or independent.” Meanwhile, looking at five star hotels that are bookable via HRS, London topped the tables with 65 listed, with Prague (41) and Berlin (32) coming in second and third position respectively – perhaps reflecting the rise in popularity of these destinations as premium places to visit for leisure and business travellers alike.
Finally, looking at how many boutique hotels were available via the hotel solutions provider, Paris had twice the number of properties in this category compared with 125 in London. Prague came third with 104 boutique hotels available to choose from via HRS. With these three cities often being referred to as romantic destinations, HRS speculates that people visiting are looking for something a little bit more unique or individual, hence the number of boutique hotels available.