The company will be working with Running Horse Pub, owned by the Chase Vodka brand, and will create both VIP and public areas on the 200m stretch of river frontage.
Arribar! has signed up a number of brands over recent months as part of its brand activation and awareness offering, including the Meantime Brewing Company and Harry Brompton alcoholic iced tea; their products will be on offer from the enclosure bars alongside Chase Vodka and champagne sponsor Perrier-Jouët.
Tom Curtis, general manager of Arribar! said: “We operate bars and hospitality areas at some of the biggest and best events in the summer season and we are delighted to add the prestigious Henley Royal Regatta to our schedule. We can offer new and upcoming brands exposure to a huge audience and while that’s great for the brands, customers enjoy having something new and different to try, and it adds appeal for the venue.”