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HBAA adapts its approach to current working practices

Juliet Price, consultant executive director of the HBAA
The HBAA has adjusted its approach to some of its key annual events, to fit in with the needs of members and the industry.
A number of fixtures in the association’s calendar have been altered to accommodate members’ general work patterns, as well as allowing more time for networking and building business connections.


The association has moved its Annual Forum from early September, to 20-21 July. September has historically been a busy time for the events industry in preparation for autumn activity, and it is hoped the new date will make it easier for members to attend and plan their schedules for this year’s event in Birmingham.  

In addition, the AGM, Kick Off Conference and Annual Dinner will now take place on a Thursday in January, instead of the usual Friday night. The HBAA acknowledges that personal time is precious to all, and that as a business organisation, Thursday is a more suitable evening for attracting senior personnel and business owners to an industry event.  

These changes form part of the HBAA’s forward thinking ethos, and will allow more time for members to network and focus on “doing better business, and doing business better together”.  

Juliet Price, consultant executive director of the HBAA, says: “We want to ensure that we are as flexible as possible, and have decided to fit our events around our members’ lifestyles. By making these small changes, we are not only appreciating jobs and workloads, but also ensuring our members get the chance to benefit from all the content and networking opportunities at these events, in turn guaranteeing them value for money for their membership.”

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