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GTMC marks new brand identity at annual overseas conference

GTMC has unveiled its new branding at its annual Overseas Conference in Brussels. The new brand, which includes refreshed logo, tagline and imagery, heralds GTMC as the voice of business travel. The new brand celebrates a step change for the organisation following member and partner growth, and an enhanced profile within broader business and government decision making arenas.

“The new brand allows us to highlight our mission to promote business travel as an investment, a commercial strategy and a driver of economic growth. The needs and expectations of the business travel community are at the heart of everything we do,” explained Paul Wait, GTMC CEO, “We are always looking to the future and recognise those who are using technology to drive innovation, growth, efficiency and improve customer experiences.”  

Taking place this weekend, 5-8 June 2015 in Brussels, GTMC’s 2015 overseas conference saw entrepreneur, Michelle Mone take the stage as the headline speaker. Also in the line-up, tackling the current issues, Isabel Oakeshott discussed ‘The Political Fallout from the 2015 UK General Election’ and Andras Baneth from the Public Affairs Council spoke on ‘The Role of the European Union in Shaping the Regulation of Business Travel’. Further speakers included PwC’s Mike Curran, speaker and author Sunil Bali and British Airways’ UK and newly promoted head of global sales, Stephen Humphreys.  

GTMC represents over 80% of managed business travel in the UK and has direct access to the views of hundreds of thousands of business travellers. It’s nationally representative research gives the organisation a statistically robust understanding of business travel issues, trends and opportunities in the UK business travel industry. As the only representative body for TMCs and the business travel community, GTMC prides itself in connecting people and developing relationships and insight to provide a focused approach to lobbying.

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