Loosely based on the famous Song Contest, this is a chance for individual tourist boards or their convention bureau to come together as a four-piece team, bringing with them an amazing hotel, a DMC, perhaps an airline or a truly spectacular restaurant. They’d then compete with other countries to be crowned the EuroMiceVision Champion in London.
Kai Schomann, the Managing Director of hotel republic ltd said:
“I believe it’s vitally important to hold a networking event for UK agents in London, where around 80% of the country’s leading MICE clients are based. It makes total business sense to have different aspects of a country’s travel and tourism industry in one place talking to the most influential and senior members of the UK MICE industry as not all MICE agents have the time to attend networking events in far flung destinations.”
Each team will be judged by the MICE agents so the countries will have to impress with their content. The country awarded the most ’12 points’, the top mark in the Eurovision Song Contest, will win a valuable prize.
“If a country surprises and impresses the agents with something new, something different, something truly extraordinary about their country’s offerings, the MICE agents are sure to bring new business to them like never before.”, said Kai Schomann.
This is a new concept for MICE clients, a one-stop-shop per destination that will attract the crème de la crème of the UK’s MICE agents. It will be held in Spring next year at a stunning London location. The event will be an amazing opportunity for individual countries to network with numerous representatives from the UK MICE industry. It makes commercial sense too as each team member will share the cost.
EuroMiceVision is the brainchild of Kai Schomann at hotel republic ltd, which has just celebrated its tenth anniversary. It’s now considered to be one of the leading hotel representation companies in the UK.