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Showforce and BeA Models sign agreement to bring 'Bella Gente' to the Middle East

Ian Spendlove, CEO, Showforce, Simona BeA Event Manager, Giuseppe Giardina, owner, BeA
Showforce, a global leader in the provision of event staff and Italy’s premiere event and modelling agency BeA Models, met today to sign an agreement that will see the two companies working closely together in the Middle East.
The partnership will allow Showforce to offer its clients throughout the Middle East high-end event personnel and models from BeA’s stunning and exceptionally talented team.


As a hugely successful company in Italy they boast an impressive client roster of both national and international businesses including Mercedes Benz, Breitling, Ray-Ban, S. Pelligrino and Veuve Cliquot. Renowned for not only providing models who are incredibly beautiful but also highly experienced and professional they work for the most prestigious advertising agencies, events and fashion houses.

Ian Spendlove, Showforce’s chief executive commented on the partnership: “I met Guiseppe when conducting some recent business in Milan for Expo 2015 and was really impressed with their approach, professionalism and client list. With the number of international brands and companies promoting themselves in the region there is definitely a market in the Middle East for the services that BeA offer. I’m really excited about working with them and further developing both our businesses on a global scale.”

Giuseppe Giardina, BeA Models’ CEO added: “There is a lot of synergy been the two businesses, we share the same passionate approach to delivering our clients the very highest quality personnel. This coupled with the opportunity to share a global business like Showforce’s experience, knowledge and contacts in the Middle East was just too good an opportunity for us to pass up. We hope that the partnership will ensure that Showforce and BeA Models are fully prepared for Expo 2020 in Dubai and the Football World Cup in Qatar in 2022.  The whole BeA team is looking forward to a long and prosperous relationship with Showforce and the Spendlove Group.”

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