IPG is a full-service technology solutions provider that brings together the company’s four primary business divisions, namely Smart AV, Smart Digital, Smart Solutions and Poken, to deliver a suite of smart, interactive, digital products, technology and services to events around the world.
All divisions are based at the company’s new 40,000 square foot HQ in Harlow with a new client showroom for product demonstrations and clean space to house over 5,000 square foot of creative LED.
Darren Poultney, Managing Director of Smart AV and Founder of the new IPG, says: “Over the past decade we have developed an in-depth knowledge of client requirements when it comes to technology at events. Our skillset and product range has continued to evolve over this period and the new Incredible Pixel Group brand reflects our extensive range of products and services delivered by our component divisions.
“We have been known as an expert AV company and we will continue to focus on that market in addition to offering our broader technology solutions under the IPG banner. I am proud of the team behind our continued success and delighted to be unveiling this new identity that is a more accurate reflection of our business in 2015.”
The four divisions of IPG will continue to operate in their respective specialist areas. In the AV space, Smart AV will continue to offer LED, multi-touch and audio visual solutions for the events marketing space. Its offering ranges from indoor and outdoor LED and multi-touch video walls through to smaller LED and LCD displays and IT equipment.
Smart Solutions has been formed solely to work with production agencies and bespoke stand builders where a higher spec and more complex equipment requirement is needed. The team has a wealth of experience in all aspects of LED, projection and media server techniques.
In terms of digital media, Smart Digital provides comprehensive media solutions for event organisers and venues through Event TV, a broadcast medium which delivers videos, live interviews and show reels that can be used throughout the marketing life-cycle of an event, providing online content and supporting social media campaigns.
IPG will offer a range of revenue generation and digital networking opportunities for exhibition and event organisers via its Poken division. Poken is a digital, green event suite that provides networking, lead generation and engagement solutions to the events industry. Poken’s range of products and services includes registration and badging, web and mobile apps, digital document collection, gamification, full metrics reporting, meeting planning and match making.