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Leeds Beckett University Graduates To SPARKLE

SPARK THINKING, an Ashfield Meetings & Events brand, have been appointed by Leeds Beckett University to deliver the production requirements for their graduation ceremonies.
The four-year contract will initiate with the 2015 series of ceremonies starting on 20 July. This will involve transforming the university’s tennis centre into a fit-for-purpose environment in which students and their families can celebrate their educational achievements. The temporary adaptation of the space will involve the supply of power, air-conditioning, audio-visual technology, staging, seating, carpets, toilets, marquees and event crew.

In addition to the graduation ceremonies, the appointment will see SPARK THINKING become the university’s sole incumbent for live event support services.

Deborah Green (Director Of Marketing, Leeds Beckett University) commented: “We received a number of responses to the tender request and went through a thorough evaluation process. We are committed to minimising our environmental impact, therefore sustainability was a fundamental consideration from the outset of the process. SPARK THINKING not only demonstrated that they could meet our budget requirements, but showed additional creativity and sustainability; both key factors in our decision-making process. We look forward to working with SPARK THINKING as we celebrate the achievements of all of our students at our graduation ceremonies.”

Luke Flett (Head Of Marketing, SPARK THINKING) commented: “It was a lengthy, challenging tender process and we are delighted with the outcome. Typical with our SPARK THINKING approach we viewed the project from a different perspective. We looked beyond the installation and visualised what we felt the ceremony represented as an idea as well as an awards environment. The ceremony is a crucible of talent and human potential and the students who will go through their awards ceremony are going to be responsible for managing a complex and challenging future. Our aim was to create a fitting environment that recognised the importance of the graduates as individuals with different skill sets, ideas, hopes and fears. We then joined this thinking by weaving key sustainability practices into the programme. It goes to show that delivering a sustainable events programme can be a creative launch pad that supports an emotional message that aims high as well as being practical and affordable.”

Flett added: “We are proud to be partnering with Leeds Beckett University. We are committed on supporting them in facilitating the creation of our next generation of thinkers, leaders and doers and the potential impetus this will have for business.”

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