Luxury hotel collection, The Leading Hotels of the World, Ltd. has appointed The Communications Store as its retained, integrated public relations agency in the UK, to maximise exposure for the brandThe Communications Store will oversee The Leading Hotels of the World’s traditional media and digital presence to further the prestigious brand as the uncommon luxury hotel collection in the UK market. In addition, The Communications Store will collaborate with Leading Hotels to launch its refreshed positioning ‘Seek the Remarkably Uncommon’ through a series of events, media outreach and influencer engagement.
Comprised of more than 400 hotels in 80 countries, The Leading Hotels of the World is one of the largest luxury hotel collections in the world. Encompassing varied styles of architecture and design, and distinct cultural experiences enhanced by passionate people, the Leading Hotels of the World collection is aimed at the curious traveller, who is looking for their next discovery.
The Communications Store’s lifestyle division will support the brand in raising awareness of its collection and its member hotels’ unique offerings through an integrated traditional and digital media approach.
“The Communications Store is a well-versed lifestyle public relations agency with a finger on the pulse of the digital influencer scene,” commented Lauren Alba, Director Global Public Relations and Media Partnerships, The Leading Hotels of the World. “We are thrilled to be working with the team to further promote our uncommon collection of the world’s most exceptional luxury hotels.”