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NYC & Company embarks on three-city European travel trade and media mission in Italy and France

Today, NYC & Company, New York City’s official marketing, tourism and partnership organization, kicks off a three-city European mission in Rome, with events highlighting New York City as a premier travel destination.
Over the course of the week, NYC & Company president and CEO Fred Dixon and representatives of the Global Tourism Development and Global Communications teams will meet with members of the travel trade and media in Rome, Milan and Paris, to discuss the ‘new’ New York City and expand the destination’s reach to European travel audiences.
Highlights that will be shared include the upcoming openings of the new Whitney Museum of American Art on May 1, the One World Observatory on May 29, the new St. George development in Staten Island in 2016-17, hotel development, retail openings, and more.


“With so many exciting new developments throughout New York City’s five boroughs, this is an ideal time to inspire Europeans to book travel now to the United States’ most popular big city destination,” said Fred Dixon, NYC & Company president and CEO. “NYC & Company looks forward to sharing ‘what’s new in NYC’ in Italy and France, two of the City’s leading sources of international travel comprising nearly 1.2 million annual visitors.”  

This mission comes on the heels of last month’s announcement that New York City is on the path to 10 million more visitors, and is set to receive 67 million annual visitors by the end of 2021, with 16 million expected to come from international markets. In 2014, New York City received 56.4 million visitors, with an estimated 712,000 French visitors, and 474,000 visitors hailing from Italy. NYC & Company expects visitation from both markets to continue to grow in years to come.  

Organizations joining NYC & Company’s sales mission include Circle Line Sightseeing Cruises, Heartland Brewery, New York Hilton Midtown, One World Observatory, The Empire State Building Observatory, The Marmara NYC Hotels, The Metropolitan Museum of Art, Museum of Modern Art, Wellington Hotel, and the Whitney Museum of American Art. Additional partners supporting the sales mission include Emirates, Norwegian Cruise Lines, Icelandair and XL Airways.

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