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UNWTO and AVIAREPS sign Memorandum of Understanding to support destination marketing

The World Tourism Organization (UNWTO) and AVIAREPS, the global leader in tourism, aviation and hospitality representation, signed a Memorandum of Understanding (MoU) on March 4th, 2015 at ITB Berlin, the world’s leading travel trade show being held at the Berlin Messe from March 4 – 7, 2015.

As part of the agreement the two organisations will join forces to promote international tourism to various destinations around the world in need of destination marketing assistance. 

The MoU was signed by Taleb Rifai, Secretary General of the UNWTO and on the behalf of AVIAREPS by its Chairman and CEO Michael Gaebler.

Says UNWTO Secretary-General, Taleb Rifai: “We look forward to working with AVIAREPS, a valued UNWTO Affiliate Member supporting destinations around the world improving their international presence and tourism competitiveness in the area of marketing.”

Michael Gaebler, Chairman and CEO, AVIAREPS added: “In partnership with the UNWTO and our mutual belief in tourism as a positive driver for inclusive economic growth, AVIAREPS is excited to work diligently with our tourism and aviation partners to provide destination marketing expertise and assistance for a number of worthy recipients around the globe. Through these actions we aim to make a positive difference with tourism providing tangible results for people on the ground.”

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