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Marketing Greece unveils new marketing campaign at ITB Berlin 2015

With a record 25 million people expected to visit Greece in 2015, the Greek Tourism Confederation and Marketing Greece bring a message of confidence and collaboration to ITB Berlin 2015 with the launch of a new marketing campaign, Top 15 Pitch Perfect Greece.
Early-season bookings and the increase in scheduled flights to Greece indicate that the 24.5 million visitors that Greece welcomed in 2014 – including 2.5 million cruise ships arrivals – will be surpassed this year.

The Greek Tourism Confederation and Marketing Greece are attending this year’s ITB with representatives from Eurobank, Enterprise Greece and Aegean Airlines – leading voices in private sector investment, privatisation and transport – to deliver a message of confidence and productivity.  

“2014 was undoubtedly a golden year for Greek tourism, with a 23% increase in tourism arrivals from 2013 and Greece re-entering the top 15 tourism destinations of the world,” stressed Andreas Andreadis, president of the Greek Tourism Confederation.  

Iossif Parsalis, General Manager of Marketing Greece, noted that the attraction of Greece as sun and beach destination remains buoyant: “Greece has such a strong tourism product that bookings have been unaffected by political developments.”  

Stressing the extensive service offered by Aegean Airlines, CEO Dimitris Gerogiannis highlighted the improvement of tourism services in Greece. “Aegean is committed to supporting the national effort by investing in new aircraft in 2015 and launching multiple new routes and services,” he said.  

“Tourism has been a key pillar of the Greek economy throughout the crisis years and it certainly has the potential to be the cornerstone of a new, extrovert and internationally competitive growth model”, added Kostas Vassiliou, General Manager Corporate & Investment Banking Eurobank.  

“Eurobank is the financial strategic partner of the Greek tourism. We are the only bank with a dedicated Hotel and Leisure Unit, providing unparalleled local expertise and customised financial solutions to our clients. We are committed to further expanding our leadership in the sector, through directly funding and raising capital from international investors for sound tourism business endeavors”.

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