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No ‘one magic key’ to changing traveller behaviour says Capita Travel and Events and Amadeus report

Rose Fernandez, Amadeus and Steve Wilson, Capita Travel and Events
There is no ‘one magic key’ to the issue of changing traveller behaviour says a new report, issued by Capita Travel and Events and Amadeus.
The report, ‘New dog, old tricks’, looks at whether behavioural change in travel is linked to generational change, whether companies can change traveller behaviour and how those who book outside of travel policies should be managed, irrespective of their generation.


The full report is available to download and includes steps that organisations can take to help achieve a balance between business’ desire for control and the desire for choice of Millennials, or those who reached early adulthood around the year 2000.  

Steve Wilson, director of customer relations, Capita Travel and Events commented: “Behavioural change in travel has been a challenge of travel managers for years. In the interests of ensuring employee welfare and maintaining a talented and productive workforce, organisations need to address the factors that influence the choices of future generations of travellers. There isn’t a one-size-fits-all approach but there are steps that can help businesses achieve their aims.”  

Rose Fernandez, director of marketing, Amadeus UK & Ireland said: “We live in a dynamic world where new economies are emerging and a new generation of business travellers is taking to the skies, roads and railways. These are the boardroom executives of tomorrow and they are beginning to exert their influence. As the world’s leading travel technology company, Amadeus has a vested interest in their future. That’s why we are delighted to be part of this initiative by Capita Travel and Events. When the business travel industry seeks to address the needs of 21st century travellers, together we can shape the future of travel.”

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