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ACCESS Destination Services updates brand promise

ACCESS Destination Services has unveiled a new look that reflects its people-centered values and updated brand promise: “To inspire people through shared experiences.” The rebranding, which includes a new website, logo, and digital media campaign, is a continuation of ACCESS’ approach as a 45-year leader in the DMC industry.

Drawing upon almost half a century of DMC and event production experience, ACCESS has always emphasized the importance of shared experiences as a way to inspire groups. The new messaging is intended to more clearly articulate not only what ACCESS does, but also the “why” behind the brand.

“Meetings and events are meant to be shared experiences. Understanding the importance and motivational power of shared experiences is what drives value to our industry,” said Chris Lee, DMCP and CEO of ACCESS. “This new brand promise better conveys our commitment to creating shared experiences that bring people together and drive organizational success,” he said.

In addition to this brand update, over the past 12 months, ACCESS’ growth has included four new US offices and global alliances with Pacific World and Amstar -  collectively serving over 100 destination worldwide.

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