InterRent is already successfully operating in over 27 countries just two years after its creationInterRent, designed in 2013 as the low-cost complementary offer to the Europcar core brand, has now been successfully launched in over 27 countries on 4 continents, with 119 stations in main airports and train stations, and an average fleet of 4,800 vehicles in 2014. The brand, whose motto is “drive, save, enjoy”, targets leisure travellers who prioritize price, but do not want to sacrifice the quality offered by a leading company like Europcar.
The low-cost car rental market is growing and is estimated to account for approximately 20¨% of the total car rental market in Europe.
Europcar Group plans to accelerate the expansion of InterRent, which was already strong in 2014, with the goal of having InterRent stations in 40 countries by the end of 2015.
InterRent will be managed from Madrid by Europcar Spain’s Managing Director José María González and a dedicated InterRent team.
José María González, managing director of Europcar Spain, will manage InterRent’s international expansion in addition to his current responsibilities. Spain, one of the first countries where InterRent was launched in 2013, has rapidly become the brand’s most strategic market.
José María González’s deep knowledge of the Spanish market has allowed him to define a winning strategy that has proven successful in other markets. He will be in charge of defining InterRent’s strategy worldwide to further improve the brand’s competitiveness.
"We have decided to focus our strategy on two brands, Europcar and InterRent, in order to clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets. Since our Spanish business has successfully acted as a best-in-class model to our other countries on the low-cost segment, our choice of Spain for InterRent’s offices is a sign of our ambition for this segment," said Philippe Germond, Europcar Group’s CEO, speaking at the Fitur (the international tourism trade fair hosted in Madrid, Spain from January 28th to February 1st)
A number of prominent officials also attended Fitur including the Spanish Secretary of State for Tourism Isabel María Borrego Cortés, as well as major players of the tourism industry.