Britain’s best-loved cinema chain appoints new agencyODEON, Britain’s largest cinema chain, has appointed Inntel as official business travel and meetings management provider.
The award continues a strong 12 months for the Colchester-based agency, with ODEON joining a rapidly growing client portfolio that includes Channel4, Lloyds, AXA and First Group.
ODEON operates over 880 screens in 114 cinemas across the UK including London’s BFI IMAX (the largest cinema screen in the UK) and the flagship ODEON Leicester Square.
Inntel won the account following a full RFP process, as Director of Business Development Jane Dibble explains. “We were selected primarily because of our strength in account management. However we have also helped them to create a preferred supplier programme where none existed previously.”
The full suite of Inntel online tools has already been deployed and the response from ODEON bookers to training on the Inntel i-Central system has been universally positive.
"Moving ODEON's travel and accommodation account to Inntel has allowed us to provide a more tailored and strategic approach to this vital area of spend in line with our company vision and values,” said an ODEON spokesperson. “We were also impressed with the professionalism and efficiency with which our business was implemented, with extensive training on iCentral, Inntel’s online booking tool”.
Inntel Managing Director Douglas O’Neill is delighted to welcome his new client on-board. “ODEON had been with their previous agency for many years, so it is a massive complement that they should entrust us with their business.”