The rebrand comes after a series of moves within the company to realign with the needs and opinions of their clients and is an exciting move towards a future focused on the core sectors that have seen extraordinary growth and success in the last ten years.
Alongside the rebrand the company has undergone a focussed period of recruitment, bringing in top talent across all areas of the business in order to maintain the highest quality of service and delivery as they go into this new period.
Joint Managing Director and Logistik Group founder, Dirk Mischendahl, stepped away from the award-winning agency after eighteen years in late 2014 leaving co-Managing Director and shareholder James Wilkins as the sole MD of the company. It is under the watchful eye of Wilkins that the company will transform into VISTA matching the brands externals to their internal offering and leading the group into a new dawn.
VISTA will maintain Logistik’s prevalence in the events sector but will equally further develop and highlight the communication consultancy, film and digital work for which they have become so renowned among their FTSE100 clients. The change of leadership took place during a period of significant movement and development and the transition to VISTA will strengthen their already established creative communications consultancy wing.
Having carefully consulted key clients and team members to best understand what they wanted their new brand to look and feel like VISTA was created out of a true process of discovery both internal and external and is representative of the high quality work that the brand regularly rolls out for their client base. Equally, the wider rebrand was disseminated over a lengthy period of time and with great care to the broader team in order to guarantee a smooth internal transition.
Logistik Managing Director, James Wilkins, says of the development; ‘This is a truly exciting moment in our history – we have spent a great deal of time and energy discussing the rebrand with both out clients and our employees to ensure that we are pinning down exactly what we are and how we want to be perceived. This is so much more than simply changing the logo and the company font, this is us embracing who we are, the talent that we have within and the things that we are best at and boldly nailing our colours to the mast. The vision for the future is more than just bright; we are truly going to embody all that an intelligent, creative communications agency are in every ounce of what we produce. The changes for the brand go to the very core of our philosophy, we have reinvented many of our HR policies to best service the needs of our employees in an industry that is notoriously exhausting and want to have all of the mechanisms in place to attract the very best talent available while also nurturing out own.