PMM6, first published in 1984, is the meeting industry’s leading reference publication - designed for students in undergraduate and certificate programs, as well as meeting professionals preparing for the CMP Certification Examination. This new edition was developed utilizing subject matter experts and research which was supported by the PCMA Education Foundation, in addition to feedback from PCMA’s Faculty Task Force and faculty members.
The fresh 16 chapter publication includes the most up-to-date information on current industry trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry trends on the horizon. The new release includes many of the features that readers have enjoyed in previous versions; contributions from industry leaders, learner outcomes, key words, discussion questions, glossary and chapter summaries.
“PCMA is dedicated to keeping students, faculty and meeting professionals current on industry standards and trends; continuing to invest in updating this valuable resource is part of PCMA’s mission,” said Deborah Sexton, PCMA president and ceo. “Each chapter of this new edition aligns with the new Certified Meeting Professional (CMP) International Standards (CMP-IS) as defined by the Convention Industry Council (CIC) and includes updated sustainability [CSR] practices to emphasize its importance with planning today’s meetings.”
For faculty, this new edition will ensure relevancy with their instructional content as they prepare their students for careers in the meetings industry. Additionally, PMM6 will also include an Instructor Resource Center that contains chapter summaries, PowerPoint presentations and chapter quizzes for use in the classroom.
The new edition was funded in part by the PCMA Education Foundation and will be available on January 5, 2015.