The exciting new development takes the organisation’s number of UK sites to five and will see the transformation of one of the most prestigious outdoor spaces in the capital. Appealing to the large number of financial and legal businesses in the area, Finsbury Square has huge potential for the Christmas party market. Located adjacent to the former site of Christmas cracker inventor Tom Smith’s festive factory, parties at the venue are sure to go off with a bang next year!
Smart’s appointment is the culmination of a pitching process with Islington Council in which the group demonstrated their extensive experience in Christmas Parties, most notably at Battersea Evolution where they have operated for 21 years.
Showcasing the new development at Battersea Evolution on 17 December, Smart’s residency at Finsbury Square will see a purpose-built facility able to seat 400 to 900 party goers for dinner and accommodate up to 2,000 for a roving party. Both exclusive and mixed party dates will be offered in November and December 2015 along with a number of brunches and lunches.
Commenting on the win, Andrew Hodgkins, managing director of Smart Experiences said: “We have a large number of City-based clients who have been coming to our Christmas parties at Battersea Evolution for years. This fantastic addition will offer our growing audience the same amazing experiences and hospitality we deliver year-on-year in one of the City’s best and most convenient locations.”
The Smart Group will entertain more than 70,000 guests this Christmas in London, Manchester and St Albans. Smart Christmas Parties are renowned for providing exceptional production, extravagant sets, world class entertainers and first-class food for over 20 years.