The flagship of BestCities’ client services has always been the Client Workshop, held annually in one of the ten BestCities destinations. The Workshop provides an excellent opportunity for clients to meet the representatives of all ten BestCities convention bureaux and participate in an exchange forum with other global association executives.
The South African city of Cape Town will host the popular event from 8-10 December 2014, which already has 18 international association executives registered.
The Client Workshop has proven to be so successful, for both meeting planner and partner bureau, that BestCities is now expanding its face-to-face communication with clients to offer more interactive and educational events.
In this year alone, such roundtable discussions and dialogues with association leaders have taken place in Geneva and Chicago with the final one for the year to take place in Cape Town.
The Geneva discussion was faciliatated by Daniel Palomo, BestCities’ Alliance Business Development Chair and Deputy Director of International Sales and Tourism of the Greater Houston Convention and Visitors Bureau, who said the positive response to the new format revealed associations and PCOs were open to more robust conversations with the Alliance rather than just a show and tell presentation.
The theme of this discussion, targeted at international medical associations, was on how to navigate the various requirements of changing CME/CPD accreditation criteria and was led by Christine Sainvil, EthicalMedTech Compliance Officer, and Julie Simper, Owner of International CME-CPD Consulting.
“BestCities’ Alliance Business Development group has adopted a more strategic approach when working with clients seeking to maximize the value proposition and positively impact their ROI every time we meet with them,” said Mr Palomo.
“The objective of this discussion, and future client dialogues, is to bring an educational component to the meeting in addition to showcasing what the Alliance can bring to our clients through its synergistic approach.”
Head of Congress and Events for Union for International Cancer Control (UICC), Jessica Mathieu attended the event and confirmed that the half day programme organised by BestCities was excellent.
“The programme included two great presentations, which stimulated very good discussions on current challenges participants increasingly have to deal with. “I’m looking forward to the next event,” said Ms Mathieu.
Last month, Chicago played host to the first-ever cooperative event between BestCities and PCMA where a group of international meeting executives were invited to an open forum to discuss industry challenges as well as the evolving role of the convention bureau and the value of a CVB alliance.
“As BestCities grows, our client activities become even more important as they help build a roadmap for a strong and productive future,” said Karen Bolinger, BestCities Board Chair and CEO of Melbourne Convention Bureau. “It is vital that, through these highly productive, face-to-face meetings, we continue to not only grow and improve client confidence and trust but to also actively engage with all our partners and work collaboratively to support associations,” concluded Ms Bolinger.