692 new event contacts made; 40 Christmas enquiries taken and 815 Little Black Books issued as ITA* plays and wins at Square Meal Venues & Events ExhibitionFor two days the ITA* team turned one corner of London’s hottest events show into a ‘human monopoly board’ where 14 event bookers won a series of fantastic prizes by showing off their knowledge of the London venues scene - and ITA* racked up some impressive results of its own.
In the heart of the Square Meal Venues & Events Exhibition and hidden mysteriously inside an unbranded giant yellow monopoly-style house ITA* unveiled an amazing ‘Game-On’ Challenge that was part board-game and part London general-knowledge quiz.
To progress around the board bookers answered a series of questions about iconic London venues. Prizes included: VIP lunches at Hampton Court Palace; Mac makeup makeovers at Selfridges; Oyster card travel vouchers, riverside dinner for two at the critically-acclaimed restaurant Perkin Reveller; and Victoria’s Secret lingerie vouchers.
Savvy bookers were not the only winners at the exhibition. ITA* successfully launched the sixth edition of its Little Black Book (of venues) and distributed 815 copies; generated an enquiry rush from 40 bookers seeking Christmas deals - which in some cases ITA* responded to before bookers got back to their desks - and lifted its Twitter followers above the 2,500 mark by generating 20,000 impressions and 77 related comments in just two days.
In a final twist ITA*’s wedding expert Jodie Martin addressed over 35 guests at a special wedding seminar.
“We smashed it!” said ITA* sales director Kate McIntosh. “Well done Square Meal and thanks to everyone who got into the spirit and joined in. We were delighted to connect with almost 700 new event bookers and thrilled with the live enquiries that were taken on the stand. There was a real buzz over the two days and our Little Black Books were in high demand. The ITA yellow house certainly made its mark!”