Nick Brooks-Sykes, Chief Executive of Bath Tourism Plus, says: “This is without doubt a great opportunity for Bath to be represented at such a high profile international event and we're therefore delighted to be supporting Bristol Airport in our shared ambitions to grow overseas visitors.
We will be supporting Bristol Airport’s ambitions to secure a new direct route from the US into Bristol Airport. North America remains the most important inbound market for tourism to Bath and a new direct flight would significantly increase the numbers of high spending American visitors to Bath.”
The World Route Development Forum takes place in Chicago from 20-23 September and gives airports and tourism organisations the chance to meet with airlines to discuss new route opportunities.
As well as attending face-to-face meetings with airlines, Bath will be represented on the VisitEngland stand in the international exhibition hall, showcasing iconic images of the West of England to 3,000 delegates, including representatives of 300 airlines, including 40 of the top 50 global carriers.
Bath Tourism Plus will be joining a delegation which includes representatives from both Bristol Airport and VisitEngland.
This initiative also forms part of a wider partnership with Bristol Airport and follows recent successful marketing campaigns in Sweden and Germany.