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Fare of London reports 20% year on year revenue growth across London venues

Contract caterer Fare of London has reported an increase of 20% in year on year revenue for the 12 months ending August 2014. Fare of London, which acts as contract caterer for a number of London venues including The Royal College of Physicians, Ironmongers’ Hall and the HAC, has seen demand for its event sales and marketing service increase across its venue portfolio, driven by an upturn in the economy and a range of new packages launched in 2014.

The success of the firm’s Taste of Fare events, where event organisers are invited to an experiential evening of cooking demonstrations and tasting sessions has also been instrumental in driving new business opportunities through client foot fall.  

Fare of London Managing Director John Durden comments: “We are thrilled to be experiencing such growth, especially so soon after our re-brand 18 months ago. Our creative approach to marketing, including our Taste of Fare events and seasonal packages, has no doubt assisted in whetting the appetite of buyers while our great service and great food speaks for itself as always.  

“We have always been firm believers in investing in our people and serving the freshest food with traceable provenance and there is little doubt that this philosophy is paying dividends. We have a number of new initiatives in the pipeline and are looking forward to an exciting year ahead.”  

Clive Ostler, General Manager- Marketing and Facilities at the Royal College of Physicians added: “We’re very pleased that Fare of London have had such a great year. We’re very proud of the professionalism of the Fare of London staff, with a track record for quality service and incredible food, we’re glad to see that they are enjoying such success.”

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