Guest nights, occupancy and revenue continues to climbFigures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) show that Abu Dhabi achieved an uplift of 26% in hotel guest arrivals last month compared to July 2013. Guest nights climbed 20% year-on-year, occupancy nudged up 3% and overall revenue rose by 14%.
In total 215,286 guests checked into the emirate’s hotels and hotel apartments in July. This represents 653,165 guest nights, with accommodation occupancy coming in at 55%. Hotel revenues for the month were AED 317 million (£51.86 million) with food & beverage accounting for AED 126,416,520 (£20.88 million), which is up 9% year-on-year.
Occupancy varied considerably throughout the month varying from 52% for Ramadan with a high of 81% during Eid Al Fitr.
“A full programme of Abu Dhabi Summer Season and cultural events along with the Eid breaks helped build these figures,” said Jasem Al Darmaki, Deputy Director General, TCA Abu Dhabi. “Though there is always additional ground to cover, we have to see the advances made against the backdrop of a destination which has seen a 10% increase in hotel room inventory this year compared to last.”
Abu Dhabi emirate now has 157 hotels and hotel apartments offering a total of 27,928 rooms.
The July performance means that Abu Dhabi received 1,915,421 hotel guests in the first seven months of the year – a 27% rise on the same period in 2013. These arrivals translate into 5.8 million guest nights – a jump of 22% on. Hotel revenues for the first seven months climbed 15% to AED3.4 billion (£559 million) with food and beverage income rising 12% to AED 1.3 billion (£215 million). The average room rate now comes out at AED422 (£70).
“If we can maintain this momentum we will achieve, if not surpass, our guest target for this year of 3.1 million,” explained Al Darmaki. “We are quietly confident of reaching the target given that the remainder of the year features a packed calendar of events including the huge oil and gas conference ADIPEC, Abu Dhabi Art, Abu Dhabi Grand Prix, the World Cup of Sailing and, of course, the hosting of the Volvo Ocean Race stopover in December.”
The UK is the emirate’s second largest overseas market after India, with 108,456 Britons checking into Abu Dhabi from January to July, which is an increase of 26% year-on-year. The British guests accounted for 468,223 guest nights – a rise of 15% - and stayed, on average, 4.32 nights.
“Again there is further potential waiting in the UK with Etihad’s planned flights from the Scottish capital of Edinburgh to Abu Dhabi due to begin next June,” added Al Darmaki.
“We are also seeing considerable improvement in arrivals from the USA, China, Saudi Arabia, Oman, Canada, Russia, Kuwait and the Netherlands,” explained Al Darmaki.