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ETOA & BHA partnership will showcase UK’s premier dining, accommodation and attractions

ETOA, the European tourism association, has formed a new partnership with the British Hospitality Association (BHA) to cooperate on the promotion of the UK’s visitor offer to international markets.
BHA represents 40,000 members from accommodation providers, restaurants and attractions across the UK.  The partnership with ETOA opens new business development opportunities to these businesses, exposing them to ETOA’s network of international tourism buyers.


ETOA’s March Marketplace (MAMA) business networking workshop will be the main focus of cooperation, being the obvious forum to demonstrate the best that the UK has to offer to tourism buyers.  MAMA is open to BHA members who can attend either the UK & Ireland or London workshop days to engage in B2B meetings with buyers representing target growth markets.

The partnership will also promote cooperation on many areas of ETOA and BHA’s work on industry and commercial issues.  

Martine Ainsworth-Wells of ETOA said “The UK’s constantly developing restaurants, attractions and hotels are of great interest to our international buyer network. New and innovative developments in this sector will be showcased to an international audience at MAMA by BHA members, enabling operators to promote this world class product to their customers. The economic benefits to the UK of this partnership will continue to support Europe’s position as the world’s number one tourist destination.”

Ufi Ibrahim, CEO of the British Hospitality Association and the Chairman of the Tourism Alliance said:  “There’s a shared vision between the BHA and ETOA which strives to be the world’s number one tourist destination.  As a European country, Britain seeks to offer visitors a world class experience by providing the highest service levels and experiences possible.  The UK has so much to offer visitors in terms of restaurants, hotels and attractions, and partnering with ETOA will offer BHA members access to new and exciting opportunities as well as an international buyer network.”

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