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The Austrian National Tourist Office teams with Inghams and Ski Total to launch ‘Ski Again’

The Austrian National Tourist Office (ANTO) has teamed up with Inghams and Ski Total to launch the new ‘Ski Again’ campaign, aimed at “encouraging skiers and boarders who have gone missing in the last few years to fall back in love with the mountains.”

There are a large number of skiers and snowboarders who have missed out on heading to the s lopes over the last few seasons for various reasons : from finding s kiing too expensive and difficult to organise, to having a bad experience on the slopes.

The new ‘ Ski A gain ’ campaign will aim to meet these objections , with a wide range of affordable ski holiday s to sui t all levels of skiers and snowboarders.

Launched on 1 August 2014, great value ‘Ski Again’ packages , for those who have not skied for five years or more , to Austria ’ s top 14 ski resorts can be found on a ustria.info/skiagain and inghams.co.uk/skiagain .

There are a wide range of Austrian resorts to choose from - from traditional village resorts with fantast ic English speaking ski schools , perfect for family ski holidays, to lively resort with great après - ski , perfect for couples and groups.

All the packages include flights, transfers, half - board accommodation, lift - pass and a SkiWorkShop with local instructors. With new, modern ski equipment and infrastructure as well as optimised te aching methods it is easy to return to the slopes. The SkiWorkShop is an individual 16 hours trainin g, where skiers and snowboarders in small groups will quickly be back to their previous level – and beyond!

The effects of alpine skiing are far more than j ust physical and a trip to the mountains provides relaxation and rejuvenation .

If guests wa nt a break from the slopes ther e are plenty of al ternative activities to choose from including winter hiking or relaxing in a spa.

Why now? Why Austria? According to the Ski Club of GB , 75 % of those who have stopped skiing would like to return to the slopes over the next few seasons.

“W ith the Ski Again campaign we would like to win back some of these skiers and boarders. Our packages will make it easy for potential British gu ests to return to the slopes and with Inghams and Ski Total we have found a partner, who shares our values,” comments Herwig Kolzer, Region Manager UK, Denmark and Sweden of the Au strian National Tourist Office. Austria offers some of the best skiable ter rain in the Alps , with English speaking instructors and state of the art equipment .

Inghams is delighted to be the U K’s exclusive partner ANTO’s “ Ski Again ” initiatives, aimed at enabling skiers and boarders who have “gone missing” to return to the slopes. With a selection of 11 deals to Austria’s top resorts from as little as £899 including half board accommodation, 6 day lift pass, ski school and ski hire on inghams website there is ski holiday to suit everyone, ” comments Lisa Tyrrell, PR Manager, Inghams .

Austria is an extremely popular winter destination for the British market with a share of 28 %, which includes 2.1m overnight stays and 425,000 arrivals . It is the second most popular ski destination for Brits.

“ With authentic resorts, ideal infrastructure, slopes for every level and the international reputation of the ski schools Austria is known as THE classic (re)learn to ski destination,” believes Kolzer.

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