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CYE Group reports a steep rise in popularity of unusual venues

CYE Group MD, Ben Gray
Statistics revealed by leading venue and event search engine, CYE Group, chart a rise in event organisers seeking to book events at ‘unusual’ venues. The figures suggest a new kind of corporate event is emerging; intimate and low key, where the emphasis is on creativity and simplicity.    

“We’ve seen searches for unusual venues, anything from photographic studios, to large kitchens, to warships to converted barns, increase by 12%.”  Comments CYE Group MD, Ben Gray, “While choice and cost are an influence, we believe this upward spike is largely caused by businesses wishing to present themselves as different from the herd; friendlier, more creative, focused on doing what they do well and going the extra mile to ensure customers get the service they want. Choosing unusual venues demonstrates the business is making an alternative choice, in essence, the venue becomes part of the brand communication.”

The statistics are backed up by the experiences of Location 18, an agency that sources 'one-of-a-kind’ venues for clients. Indeed, for them, unusual isn’t always enough, some clients prefer a pop-up venue.  

Gavin Guild, Studio Manager at Location 18, said, “I find clients are looking for venues that really are thinking outside the box; that deliver the utmost in creative thinking. As a result, Location 18 has changed dramatically, what started as one studio in the heart of Shoreditch, has developed into a ‘Locations Library’, with all sorts of weird and wonderful locations. With the demand for pop-up venue spaces in London being so high, it was only appropriate that we find spaces to cater to everyone’s needs, from Victorian period houses to abandoned factories to roof tops. There’s so much opportunity to find the perfect venue and clients even suggest locations for pop-up venues, our job is to make it happen.”  

The findings from CYE Group imply that corporate event organisers feel guests respond best when an event is informal, where they perform tasks together in a relaxed environment. The pressure is off, the onus is on having fun while getting to know how to work together better.  

Gray continues, “We keep CYE at the cutting-edge of venue trends and are keen to support new event spaces and new types of venues. Our latest move is to create a category on our sites for pop-up venues.”

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