Disney - A Magical Collaboration, will be delivered by Bobi Carley, Commercial Director, Disneymedia+ UK & Ireland.
In line with the overall conference theme, Bobi Carley will explain how Disney has become a more collaborative media owner and has created cross media opportunities for brand partners to work with the likes of Mickey Mouse, Star Wars, Marvel, Pixar, Disney TV Channels and many more.
Bobi has enabled brands and agencies to understand what Disney can deliver for its clients and allowed them to push the boundaries of what’s possible to achieve successful and innovative campaign results. She’ll explain why it’s important to get under the skin of the brands and agencies you partner with in order to understand their needs and how a little bit of Disney magic can go a very long way.
When Bobi Carley, Commercial Director, Disneymedia+ UK & Ireland, and her 25-strong integrated ad sales, promotions and marketing solutions team collaborate with brands and agencies and share Disney’s content, it’s to help brands to tell stories of their own and connect with consumers. Disneymedia+ has done this so successfully over the past year that 57 new brands have come onboard to create phenomenally successful campaigns such as Toy Story of Terror with Sky Broadband.
Marco Forgione, Chief Executive of EVCOM said: “We’re thrilled that Disney’s UK commercial arm is speaking at Summer EVCOM. Bobi Carley will provide a fascinating insight into working with partners from the point of view of one of the world’s best known and most loved brands.” Disney will head-up a conference programme that’s been designed to maximise delegate participation through discussion groups, workshops and panel sessions combined with plenaries incorporating Q and A. Delegates will also have the chance to experience new technologies, network and witness a few surprises planned for along the way.