Leader in brand experience expands its business to Germany, South Korea and BrazilJack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, is expanding its global business to include new offices in Dusseldorf, Germany, and Seoul, South Korea, and building a new affiliation with Brazil-based agency, Mark Up.
Jack Morton, which is currently celebrating 75 years in business, has been working with clients in Germany and South Korea for many years, building campaign teams with talent resourced from its extensive global network. With staff now on the ground, the agency can expand its work with clients on their home soil and expand its client base in Europe and Asia.
In Brazil, Jack Morton has entered into an exclusive affiliation with Mark Up, an established live marketing agency with clients such as Mars and Avon. The two agencies will work together to support existing and new clients throughout Brazil and South America. Although Jack Morton has previously mounted one-off events for clients on the continent, this affiliation represents its first permanent foothold in South America and will allow for expanded client work.
“This is an exciting expansion for us,” said Josh McCall, CEO, Jack Morton Worldwide. “We have been working extensively in Germany and South Korea for years and have been breaking into the Brazil market recently, but to now have support on the ground provides a smoother experience for clients and gives us a great springboard to be ambitious about the experiences we create as well as our global growth as an agency.”