This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Search ITCM

North Pattaya Alliance launches 'more than you think' campaign

Following more than two years of planning, seven hotels located in North Pattaya, Thailand gathered recently for the launch and press conference of the "North Pattaya - more than you think…" campaign.

Discussions regarding the North Pattaya Alliance (NPA) began in 2012, with the aim to create a group of stakeholders doing business in the area that could speak with one voice and promote North Pattaya as the top destination for all aspects of discretionary business tourism, MICE and Indian weddings. Hotels participating in the campaign include Amari Pattaya, Cape Dara Resort, Centara Grand Mirage Beach Resort Pattaya, Dusit Thani Pattaya, Pullman Pattaya Hotel G, Holiday Inn Pattaya and The Zign Hotel.

As part of an online and social media outreach programme, NPA has also launched a website promoting business events and Indian weddings, a campaign YouTube channel and a Facebook page, all which are securing a growing fan base.

A series of short videos profiling North Pattaya, spearheaded by the hotel PR managers, are currently in production.

David Barrett, Executive Director of Events at Amari Pattaya, and campaign champion, commented on the upcoming videos, he said: “Our series of video shorts, formatted for social media, aim to present the best of North Pattaya while injecting elements of com edic genius to grab attention." The two-minute videos will be debuted in early August 2014

“We appreciate the value that social media can bring to our destination campaign and are committed to using YouTube, Facebook and other channels to spread the word that North Pattaya is the place to meet for corporate meetings, executive retreats and Indian weddings," Barrett concluded.

NPA’s goal is to create demand for North Pattaya as a venue for local and international events including corporate meetings, conventions and Indian weddings. Moreover, the group will focus on producing homegrown events as well, the first of which is the Festival of Rice on the weekend of 11-12 October 2014.

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn