Demand for better brand engagement drives success of new divisionThe creation of Zibrant LIVE! has generated a series of new business wins and further service innovations.
Launched 6 months ago the division was conceived in response to client demand by offering event planners creative and production services to ensure maximum delegate engagement and corporate brand exposure.
Fay Sharpe, managing director of Zibrant, comments, ‘The event sector is moving at an unprecedented pace due to the advent of technology and our clients want closer engagement with their employees and consumers. Therefore we had adapted our business model to meet the needs for experiential and creative executions that reinforce brand exposure both on the day of the event and through longer term marketing initiatives’.
New client wins include Lenovo as well as events for Zibrant's existing roster of clients from the legal, financial and pharmaceutical sectors.
The services provided by Zibrant LIVE! include:
• creative treatment to fully engage visitor and delegate brand retention
• technology to augment user experience and event longevity
• collateral design
• production and styling
• project management
Fay continues, 'We are backed by some of the best creatives and innovative producers in the live event sector and see our business as one that has the heritage and experience while championing the emerging demands of today’s millennial buyers and attendees'.
Zibrant LIVE! is overseen by Mark Rose and Alex James and offices are based across the UK in Derby, Milton Keynes and Godalming. The creative communications agency consists of 52 event professionals.