Commencing 1 July 2014, continental Europe’s leading agency for business events marketing, communication and market research, tmf dialogue marketing, is responsible for supporting the Business Events team at Tourism New Zealand (TNZ). The agency won this mandate against international competitors through an official tender process.
The main objective for the co-operation is to win more international conferences and events for New Zealand, and to introduce the destination to global associations based in Europe. tmf dialogue marketing will meet decision makers and participate in events in various European countries to enhance contacts and will be the point-of-contact for requests and support for associations, corporates and PCOs (Professional Conference Organisers).
TNZ International Business Events Manager Bjoern Spreitzer says: “TNZ has significantly increased its activity in the business events sector in the last few years, working collaboratively with industry to grow delegate numbers and increase the value of international events in New Zealand. We’re excited to work with tmf dialogue marketing to help win more events from associations, corporations and organisations in Europe.”
The German agency will also organise New Zealand’s annual association event around IMEX 2015. tmf dialogue marketing will work closely with TNZ’s offices in Wellington, Auckland and London, as well as with other relevant partners such as Air New Zealand.
Tourism is among the most important industries in New Zealand and the international business events sector has been identified as a significant opportunity to grow visitor value to New Zealand.
TNZ's management of the Conference Assistance Programme has seen New Zealand bid for 39 events over the last financial year, securing nine international events to date.
A recent win saw a consortium of researchers led by the NIWA (National Institute of Water and Atmospheric Research) secure the rights to host the 7th International Symposium on Submarine Mass Movements and Their Consequence in Wellington in November 2015. According to NIWA Marine Geologist and conference convener Joshu Mountjoy, the event will be, “the benchmark conference for submarine landslide researchers around the world.”