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The Venue Experience Team appointed as consultants to help drive events business to £188 million Library of Birmingham

The Venue Experience Team have been appointed as consultants on a project to help drive meetings and events business to the £188 million Library of Birmingham (LoB), which opened in September 2013.
The VE Team is an independent venue consultancy agency designed to help venues improve their events business.  The VE Team can provide support on everything from streamlining internal processes to measuring customer feedback via their unique Venue Experience website.


The LoB has over 10 unique event spaces and meeting rooms, including the Shakespeare Room, the main reception and impressive lobby areas and the stunning roof top gardens.

Head of Business Management for the LOB, Rebecca Bostock appointed The VE team to help support and develop a sales and operations strategy for the venue.  She said: “As a unique meeting and event venue it can be hard to let the organisers know that we can deliver to a very high standard of service in an unusual environment.

“In addition to their consultancy services we have signed up to the Venue Experience online customer feedback platform.  The VE platform allows for all types of customers - organisers, delegates or speakers to feedback on their experience. This gives an industry benchmark score which can demonstrate how good the facilities and levels of service are at the LoB and allows us to have an open and transparent customer feedback system, which in return will help drive new  business and retain exiting clients. This is essential in our commitment to establish ourselves as a unique and credible alternative to existing meeting and event venues in Birmingham.”

Director, Liz Carnell has over 30 years’ experience working in venue sales, and was the Sales Director for the International Convention Centre (ICC) Birmingham and the Convention Centre Dublin (CCD), before she left to launch the VE Team.

Commenting on the new win with LoB, Liz said: “We are very excited to be working with the LoB as it has great potential and is a fantastic alternative venue for clients who are looking for something different.

“Since working with Rebecca and her team we have developed a bespoke CRM and diary management system for the venue, which allows for better forecasting and sales analysis. In addition we have reviewed and assessed the event delivery process and created a more streamlined system to allow the teams to work more efficiently.

“We are continuing to monitor customer feedback via the venue-experience website, which will allow us to identify the areas which need improving based on real time customer experience.”

Since its launch in April 2013 the VE Team has worked with the Town Hall Birmingham and Symphony Hall and the Yarnfield Park Training & Conference in a similar capacity.

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