Jack Morton was awarded the project following the success of last year’s documentary, which the agency also created, celebrating the festival’s 60th anniversary. The documentary has to date received over 31,000 online views.
Philip Thomas, CEO of Lions Festivals said: “Through this film we want to provide a genuine insight into Cannes Lions by capturing the personal and meaningful emotion of the festival.”
This year’s documentary will be launched shortly after the festival’s end.
Adam Norris, Director of Moving Image, EMEA, Jack Morton Worldwide said, “Cannes Lions is a key opportunity for creative people to get together and continuously appeals to an ever wider audience. We are delighted to be involved for a second year and look forward to growing and deepening our relationship with the festival.”
Jack Morton will also be speaking at Cannes Lions this year: Head of Digital, Leesa Wytock, will present a forum on: ‘Invisible technology and the creative opportunity – the brand experience approach’.