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Lime Venue Portfolio proves that to train is to gain

 Largest venue collective of unique and unusual reports record half year results Recognised as the UK’s most extensive collection of unique, unusual and sporting venues, Lime Venue Portfolio - a brand of Levy Restaurants UK - has recorded one of its highest financial quarters since its inception in 2008. 

In the first half of the financial year (1 October 2013 – 31 March 2014): 
· The portfolio’s collection of diary-managed venues welcomed more than 600,000 guests through their doors.
· Meetings and events hosted exceeded £19million, a 10% increase on last year.
· Lime Venue Portfolio’s central reservations office demonstrated strong growth, beating their half year targeted budget by 55%.

According to Lime Venue Portfolio's head of sales, Jo Austin: "Our strong performance can be attributed to the investment we've made in the training and development of our people, which has led to higher conversions of enquiries. We work collaboratively with all of our venues and this joint vision for success is paying off.”

Underpinning Lime Venue Portfolio's premise to support its venue’s sales and marketing activities, training has focused on negotiation and effective sales strategies from the corporate and agency community along with diary management to help drive revenues. Using dedicated trainers, the consortium operates robust learning and development programmes for its teams with the objective of maximising venue’s conversions, yield and repeat business.

Lime Venue Portfolio has developed a strong awareness within the event buyer community through its agency engagement programmes and presence at trade shows, including its headline partnership with The Meetings Show UK. The portfolio is made up of over 90 venues across England, Scotland and Wales.  

Angela Perkins, head of sales at Ricoh Arena, one of the first venues to join Lime Venue Portfolio said: “Lime Venue Portfolio has been instrumental in reducing our enquiry turnaround, which has had a positive impact in revenue generation. Its knowledge of our target audience’s booking and consumption patterns coupled with business introductions and sales and marketing training courses for the team have been invaluable throughout the growth of our business.”

Austin continues: “The key to this fantastic success lies in our ability to work as partners with the venues we represent, thereby creating tailored pricing and promotional strategies that compete effectively with the local and regional markets to whom the venue appeals. In addition, our venue clients gain access to our strong network of booking agencies, corporate, association and media contacts built through years of event planning and strategic networking.”

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