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Sporting success for Midlands events company

Lee Thomas
A Midlands events company is adding several new strings to its sporting bow.
Aesthetics Events Staff Ltd, which is based at Electric Wharf in Coventry, supplies staff to a range of venues, events and businesses across the UK and overseas.

It has more than 12,000 staff on its roster and delivers contracts at Silverstone, Wimbledon, the Emirates Stadium, White Hart Lane and Twickenham covering motor sport, tennis, football and rugby.

The firm also works for Club Wembley and, as well as supplying staff to the recent FA Cup final, Football League play-off finals and England’s friendly with Peru, Aesthetics staff were employed at the Super-middleweight World title fight between Carl Froch and George Groves at the stadium.

The company supplied over 100 staff to the venue for the much-publicised bout in a range of roles from Managers to VIP hostesses.

Aesthetics also won a contract with HSBC to supply events staff to the BMW PGA Championship at Wentworth at the end of May.

Lee Thomas, the managing director and founder of Aesthetics, said the company’s commitment to customer service meant its staff could transfer their skills across a range of sports and events.

She said: “We were delighted to add boxing and golf to the list of sports that we have worked on.

“And they were both huge events that were covered the world over and for a Coventry company to be part of that is something I am really proud of.

“We’ve worked with Wembley over many years now and with so many events in such a short space of time meant it was a very hectic, but really exciting time.

“We had the England game on the Friday followed by the boxing so we had a very short turnaround time but everything went extremely smoothly. This weekend also sees us providing staff for three nights of One Direction, again a totally different type of audience.

“Aesthetics has worked with HSBC previously but not at a golfing event so this was another first for us and, again, was a great success from our point of view.

“Our only focus is on providing great customer service for our clients’ customers and to make sure we go the extra mile to ensure they have a wonderful experience.

“As I said before, I am very proud to have set up in business in Coventry nearly 20 years ago and to be working on some of the biggest events in the country as well as with a range of other corporate clients too.”

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