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Mayridge agrees partnership with Broadband World Forum

Informa has awarded Mayridge, the experience design business, approved supplier status for Broadband World Forum 14. The agreement extends the agency’s growing portfolio of live events within the telecoms sector and will see further roll out of the brand’s innovative Campaign Architecture thinking.

Broadband World Forum will take place at the RAI Exhibition and Convention Centre, Amsterdam (21st – 23rd October 2014). As part of the agreement, Mayridge will be using its Campaign Architecture research to help exhibitors maximize their investment through a series of joint hosted webinars.  

“We’re keen to ensure our exhibitors get the best possible return on investment when they participate at our events and our suppliers must also share this vision,” comments James McGough, Event Director for the Broadband World Series. “Mayridge has a great pedigree in the live events space and fully understand the telecoms sector; this experience will be of huge value to our exhibitors.”  

Now in its 14th year, Broadband World Forum is the global meeting place for the broadband industry, bringing together leading operators and vendors to address the latest issues and opportunities affecting the market.  

“Broadband World Forum is a great brand to be working with and Informa is a premium events business. It’s another major event for our telecoms division and one we’re delighted to be working with,” comments Sarah Cox, Business Development Director, Mayridge. “We can bring a lot to the event and its exhibitors, we already have some great ideas and are keen to do our bit for the event.“  

Informa and Mayridge will be hosting the first webinar for exhibitors at the show in early June, four months ahead of the event itself.

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