The launch party saw 100 guests in attendance including representatives from Barclays, Sony and Teva. Earlham Street Clubhouse combines 90’s American fraternity clubhouse with vintage boardwalk glamour. Additional theming including international flags, a giant boomerang, welcome to Las Vegas and Caribbean beach signs with hessian sacks and palm trees added to the venue to reflect the agency’s global reach.
The atmosphere was laid back and fun with guests first welcomed by a Chew air hostess and pilot. Guests then headed downstairs and were greeted by founders Richard Brown and Matt Curran. A model artistically decorated in body art (portraying a map of the world) served wine and beer, with guests able to choose world cocktails from the bar. The cocktails, included the Canadian M’apple Leaf, the Russian Jammyoshka, the English Sloe Day Ma’am, the Egyptian Makuul and finally the tequila based Chew-cy.
Guests tucked into canapés including mini bruschetta with black olive tapenade and goat’s cheese, cherry tomatoes filled with lemon ricotta and basil, bacon and onion mini tartlets and swordfish on rosemary cecina crust with sun dried tomato. Guests also munched on New York style thin pizzas with continental toppings and ranch, barbeque, jalapeno, chilli salt and cheddar flavoured popcorn. Branded Chew cupcakes were served as a sweet treat.
Top prizes were handed out on the night including a two night stay in a deluxe room inclusive of breakfast at Loews Miami Beach Hotel, a two night stay in Dublin (flights, city bus ticket, Dublin passes to gain free entry into Dublin's top attractions included) and Atelier des chefs cooking class for two at either St Paul’s or Oxford Circus.