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Live Group secures ISUOG World Congress

The Live Group has been commissioned by the International Society of Ultrasound in Obstetrics and Gynecology (ISUOG) to create a more interactive digital delegate experience at its Annual World Congress, following a competitive pitch for the contract.

The meeting hosts up to 2,000 professionals over a five-day programme, as well as seeing members around the world access the sessions remotely. The contract will see the Live Group provide its digital solutions across the event for at least the next three years, starting in Barcelona this September and moving to Montreal in 2015.

The Live Group will also be providing guidance and support for the speakers and will film, live stream, capture and edit each presentation on site to allow them to be instantly available ‘on demand’ for members unable to attend the event. In addition, the agency will be creating ‘pods’ onsite so that delegates can watch sessions they may have missed.

The Live Group will be using its full repertoire of award-winning technical products to enrich the event experience. This will include the use of the GreenGage delegate management system and GreenGage Mobile App products, which will host hundreds of speaker presentations ahead of the event, allowing delegates to access the content throughout the day on their own devices and even take part in polls remotely.

“This is a great win for the business and an endorsement of the digital technology we have developed at the Live Group. It also further strengthens our portfolio of international pharma and medical events,” comments Toby Lewis, Managing Director of the Live Group. “This is an ambitious association with a great vision for how they want their content to be delivered to their members; pre, during, and post event, inside or outside the venue.”

On site, the Live Group will be using GreenGage Mobile to feed through continually updated information and create a paperless event. GreenGage Interactive technology will allow instant delegate feedback and live voting throughout the day. Post-event all of the feedback will be analysed to generate relevant new content and improve the delegate experience for the future.

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