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Jack Morton acquires Genuine Interactive 

Jack Morton Worldwide, one of the world’s largest and most respected brand experience agencies, celebrating 75 years in business, is acquiring Genuine Interactive, a leading digital, mobile and social firm in Boston (US), thereby giving it unmatched capabilities to seamlessly connect clients with consumers.

“We’re building the agency for now and fulfilling our clients’ need for experiences that reach people at every touchpoint,” Josh McCall, Jack Morton’s Chairman & CEO, commented. “Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected.  Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale.  Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.”

Genuine Interactive’s CEO, John Grayson, said: “We help our clients be more successful in the age of engagement—and by joining Jack Morton, we make a big leap in how engaging we can be across every touchpoint.” He continued: “As agencies we both believe that the best brand experiences are seamless and integrated. We’re also a firm of innovators, from our client work to our Experiential Labs initiative, where we invent new technology solutions to emerging consumer needs—and that complements Jack Morton’s entrepreneurial history and culture.”

Genuine Interactive will maintain its brand and offices in Boston’s South End, but will join Jack Morton as a fully-owned division. It will be the foundation of a significant digital expansion within Jack Morton, starting with the agency’s New York, London, Chicago and San Francisco offices.

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