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Bath Tourism Plus to address delegates at International Conference on Responsible Tourism in Destinations

Chief Executive of Bath Tourism Plus Nick Brooks-Sykes, has been invited to address other Destination Marketing Organisations at this year’s International Conference on Responsible Tourism in Destinations on Thursday 3 April. Taking place in Manchester, Mr Brooks-Sykes will be drawing on over 25 years’ experience to present his views on how destination management has changed in recent times and what challenges they face in the future.

This is first time Responsible Tourism in Destinations will be hosted in England, having previously been hosted in South Africa, India, Belize, Oman, Canada, Brazil and Spain. With speakers travelling from as far away as Nepal, Honduras and The Gambia as well as contributions from local and national delegates, the focus will be on how to make tourism better for communities and the environment.

Nick Brooks-Sykes said: Bath has a huge international profile as a visitor destination and Bath Tourism Plus is recognised as a good example of a public/private sector partnership. We are regularly asked to advise other destinations on our experience. I will be sharing ideas on how destinations can become more successful in the future. This is a great privilege to be invited to speak to this international audience.

Over the course of the conference, a range of issues will be addressed - from sustainable tourism to human rights, local economic development and destination management, to the impact of the internet on tourism.

All of the presentations and workshops will all have a common focus on what can practically be done to address the challenge of using tourism “to make better places for people to live in and better places for people to visit” ( in that order). It will also address how tourism can be used to improve local livelihoods, to conserve natural and cultural heritage and local people's quality of life.

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