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Tourism industry gears up for English Tourism Week 2014

English Tourism Week 2014 officially launched yesterday (27 March) at the annual Tourism Society dinner at the House of Commons, which was attended by Tourism Minister Helen Grant MP. The launch kick started a week long programme of events from 29 March – 6 April to celebrate tourism in England. The industry-wide initiative run by the national tourist board, VisitEngland, is designed to shine a light on the importance of tourism in England - an industry worth £106bn a year to England, supporting 2.6million jobs

The week will feature a combination of business and consumer focused events across the country with the aim of raising the profile of tourism, highlighting the important contribution it makes to England’s economy and its potential for future growth.

The winner of VisitEngland’s Tourism Superstar 2014 accolade will be revealed on the first day of English Tourism Week, Saturday 29th March. Tourism Superstar was launched in 2012 as part of English Tourism Week and seeks to recognise the dedication and passion of those working in the tourism industry. It is awarded to an individual who goes above and beyond the call of duty to ensure visitors to England have a priceless experience. Ten nominees from across the country have been involved in an online vote in partnership with the Daily Mirror.   

A Tourism Alliance parliamentary reception is being held at the House of Commons on Monday 31 March to mark English Tourism Week 2014, with Secretary of State for Culture, Media and Sport, Maria Miller MP and President of the Tourism Alliance, Sir David Michels as guest speakers.

VisitEngland will also be co-chairing an event on the opening day of the 8th  International Conference on Responsible Tourism in Destinations (RTD8)  which is being hosted in Manchester for its first ever time in the UK from the 3 - 5 April. The event on the 3rd will focus on the challenges and opportunities of Destination Management, on sustainability, and how to make better places for people to live in, and better places for people to visit.

English Tourism Week will see hundreds of attractions, hotels and other tourism businesses across England putting on special events, promotions and competitions to encourage more visitors through their doors, and inspire people to become tourism ambassadors for their local area.

VisitEngland Chief Executive James Berresford said: “Tourism is one of the few sectors active in every part of the country, supporting 2.6 million jobs and worth £106bn a year to England. English Tourism Week has become a firm favourite on the calendar; it’s an opportunity to raise the profile of the sector by demonstrating the importance of tourism to the economy, and the many opportunities for growth."

“It is also a chance for us all to celebrate the quality and vibrancy of our visitor experiences in a week-long programme of events to kick start the 2014 season. It provides a platform for tourism businesses to really showcase the wonderful events, attractions and scenery they have on offer for people who live locally, as well encourage visitors from across the country and abroad to experience England’s variety, accessibility and value.”

Minister for Tourism Helen Grant said: “Our tourism industry helps us sell the country to the world, contributing to economic growth and driving investment. English Tourism Week is a celebration of all the wonderful visitor experiences we have on offer from spectacular scenery to world class attractions and our warm welcome. The industry is already making a hugely significant contribution to the country and the Government is working in partnership with tourism businesses for this to continue.”

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