Contributing to the largest share of growth, an additional 79,500 people from Great Britain visited the Island of Ireland giving a +14% increase.
Niall Gibbons, CEO of Tourism Ireland, commented: “Today’s figures represent a very positive start to 2014, as we roll out our promotional programme around the world. Our promotions received a tremendous boost earlier this month, with our Global Greening initiative for St Patrick’s Day – which was even bigger and better than ever before, truly capturing the imagination of people everywhere.
“As we look to the year ahead, we aim to keep the momentum going and build on the success of 2013. This year, we will place a major focus on promoting the Wild Atlantic Way, the Causeway Coastal Route, as well as on major events like Limerick City of Culture, the Grande Partenza of the Giro d’Italia and the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener.”
Tourism Ireland also recently launched an all new dedicated GB trade website (www.trade.ireland.com) to help agents promote Ireland to clients and learn about ‘what to see and do’ in popular cities such as Dublin, Belfast and Limerick (City of Culture 2014), as well as the new breathtaking touring route, the Wild Atlantic Way.