Direct spend of attendees at events increases by £3 billion to £39.1 billionThe Business Visits & Events Partnership (BVEP) unveiled the Events are GREAT Britain Report today at International Confex (Thursday, 13th March 14). The report is the latest update of the events industry ‘anthology’ compiled by Tony Rogers, research expert and member of the Partnership.
The report is a successor to the Britain for Events Report, published in 2010, and gives an increased total spend figure for attendees and delegates to events of £39.1bn, up from £36.1bn from the last report. The spend represents 35% of the total value of the UK visitor economy. However the report looks at more than ‘value’ of the report, addressing additional spend, GDP contribution, employment, tax revenues and trade transacted and unquantifiable benefits from knowledge and experiences gained.
The report includes chapters on the different sectors that make up the UK events industry and looks at statistics and trends affecting each one. On top of the increased overall figure the report reflects a rise in the conference and meetings sector following the launch last year of the Economic Impact Survey.
“The Events are GREAT Britain Report is the industry’s latest and most comprehensive report on the size, value, key characteristics, trends, opportunities and key issues of Britain’s GREAT event’s industry,” comments Michael Hirst, Chair of the BVEP. “It takes into consideration many market changes in what has been a challenging but ultimately successful four years for the UK events industry.”
"Writing the 'Events Are GREAT Britain Report' is something of a labour of love,” commented Tony Rogers. “This new edition is an almost complete re-write of the 2010 report. I hope that the published report does justice to the wonderful events industry that it seeks to portray."
“The UK government is investing £145 million into the GREAT campaign and we took the decision, as key beneficiaries of both its tourism and business activity, to brand the report GREAT,” concludes Hirst. “By becoming part of the GREAT campaign, the events industry can demonstrate how its activities support Britain’s industries. We can show that events are an intrinsic part of the government’s claim that Britain is a great place to partake in business and cultural experiences, and a great Country in which to do business, to export from, to invest in, to learn in, to visit and of course to hold and attend meetings and events.”