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The Launch of GRIF in Dubai

Putting Dubai at the forefront of the global culinary scene   

The launch of GRIF (The Global Restaurant Investment Forum), with an exclusive session hosted by Pierre Gagnaire at his new restaurant and Patisserie Choix, InterContinental Dubai Festival City, marks a significant step towards Dubai’s recognition as the world’s best ‘gastro-hub’.  GRIF attendees gained valuable insights on Gagnaire’s recipe for success in the Dubai market including his reasons for choosing Dubai and the opportunities he sees in the region.

GRIF is the inaugural event for the restaurant and hospitality investment community and part of Dubai Food Festival.  Hosted by Bench Events, GRIF offers a unique meeting place for over 200 attendees gaining insight from over 50 key industry experts and thought leaders who will share their knowledge and expertise on how to succeed in this rapidly growing industry, as well as insights into the hottest new developments within the restaurant, bar and franchise space.

Fast becoming recognised as a food lover’s destination, Dubai’s reputation for offering superior quality food and service has prompted the opening of boutique eateries alongside big brands and celebrity chefs - each worthy alone of a visit to the City.  Competition in the hotel and food and beverage industries is at an all-time high, with the emergence of more concepts in the past five years than ever before and a greater importance placed on dining experience - now believed to rank alongside climate, accommodation and scenery in importance to tourists. 

Providing a platform for investors, restaurant and hospitality influencers from around the world to share knowledge and contacts, GRIF promises to be an innovative new event and an industry must whilst also elevating Dubai’s position on the culinary map. 

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