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SIAARTI campaign brings Anaesthesiologists and operating rooms on the streets of 42 Italian cities

On 1st March 2014 “Sicura” (“Safe”), the First National Day for Safety in Anaesthesia and Intensive Care, promoted by SIAARTI (Società Italiana di Anestesia, Analgesia, Rianimazione e Terapia Intensiva), took over the streets of Milan, Florence, Rome and Naples, to name a few. Actual operating rooms equipped to monitor the respiration, heartbeat and blood saturation, were set up where computerized training manikins’ vital signs were measured under anaesthesia and the public could see how an operating room actually works.

Despite the inclement weather, hundreds of citizens – adults, children, the elderly, as well as students and even some tourists – crowded the gazebos, sheltering the operating rooms, to ask the anaesthesiologists on-site questions and to participate actively in the simulations carried on the mechanical patients.  Simultaneously, 40 hospitals in 42 Italian towns, either opened their operating rooms to show simulations, or hosted information stands with materials and equipment.

 “This day’s events were announced through a radio campaign that generated a lot of interest and participation,” says Gaia Santoro, Project Manager at AIM Group International, "Mainly patients and their families visited the operating rooms in the participating hospitals, while there was an extensive interest on the gazebos”.

At each location, eight anaesthesiologists in turn, would simulate giving the anaesthesia to their computerized patients, urging the public to familiarize themselves with the procedures and the equipment used to monitor heart rate and blood saturation: "SIAARTI hoped to meet the goal of not only informing and involving the public, but also collecting people’s opinions and information about their fears to help better define the issues for the next national congress".

AIM Group coordinated all phases of the campaign - from contacts with the local government for the logistics, defining which public areas to use, the set-up and the management of the gazebos, and the activities at the 40 hospitals, to the production of printed materials and the t-shirts created for the day. "The campaign was initially scheduled only to take place on the streets" says Gaia Santoro, "but SIAARTI wanted to extend the initiative to hospitals too, so in the last two weeks, we, at AIM Group, developed and organized these other venues all over Italy".

AIM Group International organized this campaign and will manage the next National Congress of SIAARTI, where 2 800 participants are expected in Venice this October. AIM Group also supports the scientific society in its communication efforts.

“Sicura” is the brainchild of SIAARTI and its goal is to develop confidence in people who have to undergo surgery and to help them understand the fundamental role played by anaesthesiologists.

The National Day for Safety in Anaesthesia and Intensive Care is an example of how Scientific Societies can interact with the public and build relationships of trust between doctors and patients.

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