The NEWCO, is a partnership between LiveBuzz’s current directors , Emma Eveleigh, Justin Craig and experienced Event Consultant Graham Lock, who will head up the new venture.
Led by Graham Lock, Cogent successfully crafted a niche consultancy business to help existing and would-be event organisers realise their ambitions and capitalise on the commercial opportunity of their events.
Justin Craig, MD of LiveBuzz commented; "LiveBuzz worked closely with Graham on The Independent Retail Show project in 2013 and quickly saw the opportunity to apply his skills and experience to our client's events.
LiveBuzz is all about helping our clients to become more successful and Graham’s experience fits perfectly with that philosophy."
LiveBuzz Event Development, (incorporating Cogent Events) will focus on helping media owners and membership organisations, generate new revenues and create new event assets , all managed to meet or exceed established benchmarks.
Graham, who wiil spearhead LiveBuzz Event Development, supported by the resources of the wider group, said; "LiveBuzz is a quality business with a great team of talented, customer-focused people, and a proven ability to add value to events. I’m looking forward to working with them to accelerate the growth of our business, and the events we serve."